Kit

Email marketing platform built for creators and small businesses — simple to use, with strong automation on the free plan.

Visit Kit

Pricing

Free plan available

Setup

Easy

Free Plan

Yes

Free Trial

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What is Kit?

Kit (formerly ConvertKit) is an email marketing and automation platform originally built for creators but well-suited for small service businesses. The free plan includes unlimited landing pages, sign-up forms, and email broadcasts — making it accessible for businesses just starting email marketing. Automation sequences help nurture leads without manual effort.

Pricing note: Free plan up to a subscriber limit. Paid plans unlock automation sequences and advanced features. Check kit.com/pricing for current rates and subscriber limits.

Best for

✓ Coaches and consultants building an email list
✓ Photographers and creatives marketing to clients
✓ Service businesses starting email marketing
✓ Businesses that want automation without complexity

Not ideal for

✗ Businesses that do not send email marketing
✗ Large businesses needing enterprise email features
✗ Businesses wanting SMS marketing included

Pros & Cons

Pros

+ Clean, simple interface
+ Good automation for the price
+ Strong free plan for early-stage businesses
+ Excellent deliverability reputation

Cons

− Less powerful than Mailchimp or ActiveCampaign for complex email needs
− Limited design options for email templates
− No SMS marketing

Key Features

Email broadcasts

Automation sequences

Landing pages

Sign-up forms

Subscriber segmentation (paid)

A/B testing (paid)

Commerce tools for digital products

Creator network

Sources

Kit Pricing — retrieved 2024-11-01

Information on this page is based on documented product features and publicly available pricing. Details may change — always verify with the official website.