Make

Visual automation platform with more power than Zapier for complex workflows, at a more affordable price per operation.

Visit Make

Pricing

Free plan available

Setup

Moderate

Free Plan

Yes

Free Trial

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What is Make?

Make (formerly Integromat) is a visual automation platform where workflows are designed as flowcharts. It supports more complex logic than Zapier — routers, iterators, aggregators, error handling — while typically costing less per operation. For agencies and technically comfortable users building non-trivial automations, Make is often the better value. Its free plan is also more generous than Zapier's.

Pricing note: Free plan includes 1,000 operations/month. Paid plans are typically cheaper per operation than Zapier. Check make.com/en/pricing for current rates.

Best for

✓ Agencies building complex client automation
✓ Technically comfortable users who want power
✓ Businesses needing conditional logic in automations
✓ Cost-conscious users with high operation volume
✓ Businesses already using less-common tools

Not ideal for

✗ Complete beginners who want the simplest possible setup
✗ Businesses where all tools have native integrations
✗ Very simple one-step automations where Zapier is easier

Pros & Cons

Pros

+ More powerful than Zapier for complex logic
+ More affordable per operation at volume
+ Generous free plan
+ Visual design makes complex workflows understandable

Cons

− Steeper learning curve than Zapier
− Fewer app integrations than Zapier (though still thousands)
− Terminology can confuse newcomers (scenarios, modules, etc.)

Key Features

Visual scenario builder

1,000+ app integrations

Routers and conditional paths

Iterators and aggregators

Error handling

Data stores (simple database)

Webhooks

Scheduled scenarios

Sources

Make Pricing — retrieved 2024-11-01

Information on this page is based on documented product features and publicly available pricing. Details may change — always verify with the official website.